CORDIS · GO BEYOND

The Challenge: How do you resurrect a fading 60-year-old medical device brand whose products are largely unknown—and make it the premium first choice for interventional cardiologists? Cordis needed more than a refresh. It needed a reinvention.

The Move: We rebuilt Cordis from the ground up, transforming a legacy company into a vibrant, premium brand platform built to challenge the status quo. Anchored by Go Beyond, the transformation came to life through packaging, brochures, tradeshow events, online marketing and more, culminating with the launch of SELUTION SLR, the first and only sirolimus drug-eluting balloon available in the US.

The Return: We gave Cordis more than a new identity. We gave a 60-year legacy a new reason to lead—and a premium platform built for what comes next.

We launched the fresh new Cordis brand across multiple product verticals—each with their own messaging and premium visual aesthetic. Below is a snapshot of the work for their vascular closure line of products called Mynx. ⌁

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